Google helps to push CEBP and Telco 2.0 whether they know it or not.

I use Google tools. However, I know that I am different than many corporate workers who are tightly tied into the technology platforms implemented by their IT departments years ago. Google Voice and Google Wave have been making announcements over the past month that should catch the attention of any consumer user. Enterprise users will need to wait a few quarters or release cycles.

What has been well documented by many analysts is the trend referred to as the consumerization of IT and the Enterprise application environment. The meaning is simple. All of us folks who fall in love with web applications (Google) or consumer hardware ( Apple) in our private lives want to leverage these tools in our professional lives. Unfortunately for CIOs meeting this consumer demand from staff for features and functionality within their world becomes very challenging.

So, CIOs do what they do best. They ask (demand) that their ISVs add these features into the existing software now! Vendors tell CIOs the next release will certainly have these features...and the dance begins.

From Jaduka's perspective, the Google Wave and Google Voice announcements are just the most recent wake up call to every software vendor to add real time communications functionality into your core offerings. If it is not in your feature list for the next version launch start advocating now.

If you are a Telco Service Provider then make sure you are reading these two blog post from Om Malik and Jon Arnold.

Momentum is building. Telephony is no longer an application that sits in its own unique device. It is the spice added to all applications.

Pat Murphy
Jaduka
VP, Business Development