Change is a good thing when you learn something.

With this post about Thomas Howe resigning from Jaduka by Phil Wolfe of the Skype Journal, the many changes at Jaduka and NetworkIP are coming out.

From my perspective, change is a good thing. I'm not in any way predicting the demise of Jaduka or NetworkIP. As you can tell from the Jaduka website, we made several great Bus.Dev. announcements this summer. They are real. Before leaving Jaduka I collaborated with my good colleague Jack Rynes on a next steps plan. With a tight focus,a little luck, and good execution the plan will certainly bear some fruit. I want Jack Rynes and the rest of the guys left at Jaduka to succeed.

I've had three similar conversations this past week that might fall under the category of what Andy Wood ( Head of Consultancy Practice at UK based Affinity), refers to as Context Delivery or Event Driven Architecture.

What caught my attention is that CEBP tools sets and solutions are really starting to focus on the business process creation and logic sets as the path to building value added relationships with clients. From a business development perspective this really fires up my imagination.

Three plus years ago the biggest objection/question to overcome arguably was something related to SaaS versus premise based deployment. For many reasons that obstacle has been overcome.

I'm sure the client statement that sounds something like " what is your per minute or per message rate? Or can I get it cheaper?" is clearly at the top of the most annoying questions/objections in the CEBP space now.

My bet is this commoditization pressure goes away as soon as real innovation within the business process and logic tools of CEBP solutions hit their stride. These innovations become the tools that allow businesses to trial, implement, and iterate.

It is fantastic to see the CEBP space move rapidly beyond clunky, useful, but dumb tool sets towards applications and platforms that drive real change and learning for our clients.

I am not certain if "hanging out my own sign" under the CEBP.biz domain is a short term or long term move. I truly love working with smart teams of technologists and entrepreneurs both domestic and international. So, if there is any need for Go-To Market,Business Development, Sales strategy and tactical help in this CEBP /Telco 2.0 space lets schedule a conversation.

As the saying goes timing is everything.

Patrick Murphy
Principal Consultant for CEBP.biz