Monday, November 16, 2009

Voicesage and the future of CEBP

Having joined Dublin, Ireland based Voicesage this month, I feel fortunate to be involved with a company that clearly is the future of CEBP.

Although under the radar in the US, Voicesage has been around since approximately 2002 working on the tough stuff. The SaaS application has gone through multiple product development releases. Thus, it is ahead of anyone else in our space already. There is no legacy application or infrastructure weighing it down. The UK client base already includes many of the strongest brands. These clients are committed to leveraging the Voicesage solution throughout their business since they have experienced business metric improvement over and over again

The business model is working quite well with revenue driving skyward over the last year despite the economic downturn. Profitability for a small angel/vc funded company is a good thing in these times. Voicesage has committed investors without the curse of having taken "too" much funding too soon relative to other businesses in the industry.

There is a nice balance of strategy and tactics blended throughout the company. The team drives customer value while behaving like a real business.

Finally, the advisory team (TBA) is made up of some of the most respected names in the business.

There is lots of work still to do. One of our first tasks is to publish use cases that show how the Voicesage application builds business processes and moves business metrics better than anything else I've seen in the CEBP industry.

Our North American launch will be done thoughtfully and in a timely manner. I do guarantee big things are coming.

Patrick Murphy
Voicesage, North America