CEBP, business analysts, and developers= lots of work can now get done

I've mentioned this four step approach for business model evolution in our space previously. From my perspective, service providers like Jaduka ( or Orange or BT) need to move forward to build all four steps in order to create a robust, valuable Telco 2.0 style business.

Here are the four steps:
1. Empowering developer communities.
2. Enriching go-to-market strategies to benefit partners and clients.
3. Value-based transactional pricing versus commodity pricing.
4. Two-sided business model iterations.

On the first item, empowering developer communities, Jaduka has always been focused on providing tools to the broadest swath of enterprise developers. As an alternative example, our respected competitor, Ribbit has focused on providing tools for the Flash/Adobe developer community. With VXML vendors, they focus on their developer community. I can never argue with a strategy that requires true intimacy with a particular user group. These guys do a great job.

Jaduka's desire has always been to provide tools for a global development and business analyst community. Although, we are in beta now and plan to launch the service in early July I am thrilled to see that we will have the ability to extend our notification service to the Netbeans community ( many millions of downloads) and the Excel community. More announcements are in the works too.

To the Telco API industry players, suggesting that we have extended our notification service into Excel should make you pause. Why is that important, you may ask?

From my non developer background, Excel was the first platform that allowed business analysts to create business reports and processes with a tool set that relied on easily understood mathematical symbols and equations rather than arcane coding languages. It is certainly still the most widely adopted spreadsheet offering in the world.

With Microsoft's foray into the SaaS delivery model Excel Live has been turned into the business analyst's equivalent of a mashup platform allowing for Data as a Service integration.

Some would suggest that offering wider and more developer and analyst communities easy access to notification, conferencing, diary, or click and connect type functionality will simply result in commoditization. Let me be clear, our goal at Jaduka is NOT to commoditize but to package our functionality in many different manners. Then, it can be broadly and globally adopted. Granted having a full built telco infrastructure allows us to compete on price if we choose.

However, leveraging the global tools that enterprise developers and analysts already use is certainly a step in the direction of empowering the broadest number of developers and analysts.

Watch Jaduka Exchange in mid-July for a more detailed announcement.



Thanks
Patrick Murphy
Jaduka
VP. Business Development