CEBP status report update= 4500 downloads and counting

With a little help from colleagues across our CEBP industry my own minor concerns related to the CEBP Status report have all been addressed.

1. Distribution of the report
Alan Quayle's blog has some serious reach across the industry. He sent me an update that the report has been downloaded over 4500 times already. I was expecting less than 5% of that number...after a year.

2. Market Valuation
I was very hesitant to calculate a market value for CEBP. Eventually,I settled on an estimate from a very conservative perspective. I simply aggregated how much of the core communication functionality of CEBP is being used right now. However, the other side of the CEBP market valuation is, of course, the business process component. In a recent conversation with our CEBP colleague at Voice Sage, Paul Sweeney mentioned that he independently had taken that approach. His conservative estimate was based on business process solutions that CEBP is successfully addressing right now. By definition, these are the early adopters. The good news is that Paul's numbers and my numbers match. Contact VoiceSage and encourage Paul to blog about his findings.

3.Go-To Market tactics and adoption.
I just found out that a recent Gartner report states that CEBP applications and functionality are expected to be commonly found within the platforms/ecosystems of the Big 4 vendors(IBM, Oracle, Microsoft, SAP). This clearly says that TELCO API functionality will start to get embedded in many, many premise based offerings let along SaaS solutions. More importantly, the leading consulting firms and integrators will begin to create CEBP practice areas as an extension of their current software practice areas.

4. Telco attention to CEBP
At the recent VON show, Thomas Howe blogged about a talk from Verizon that mentioned the importance of CEBP. My guess is that Verizon is starting to see the value add opportunities from the perspective of their largest clients. Selling CEBP's ROI, especially in this economy, is one way to get out of the commodity business.

It is certainly nice to receive validation from multiple sources. Maybe now I will admit to myself that I really do know what I'm talking about across the CEBP space.

Patrick Murphy